Monday, 4 February 2013

How are texts in the three platforms constructed?



In a Daily Telegraph article, Plan B talks about other movies he was involved in, although he was acting in them he learnt new things and it made him want to make a movie even more. He was involved in 'Adulthood'and 'Harry Brown'

He also talks about one of his inspirations for music and were his style got inspired from. He said his mother used to send my blind granddad novels on audio tapes. And he said 'This is what I need to do, I'm going to make films for the blind, I’ll be known for doing that'.

He talks about why he done a soul album and he needed attention, people didn't listen to his music before but because of the soul album they are interested. He says“I’ve got so many songs that no one ever hears because they don’t fit my image,” he sighs, “but I just thought I could make this work.”
He’s not leaving hip hop behind either. He intends to eventually release ’Stickland Banks” second disc, ’The Ballad Of Belmarsh’, and is already in the process of combining both albums into a long-form video. He’s also developing a film drama that should go into production later in the year.
It’s called ’Ill Manors’ and is about London life at the rough end of things..






Plan B talks about how he has changed his diet and his lifestyle, he is trying to be healthier and is cutting down on the alcohol. He also changed his genre of music to rap because he feels he down the soul album to catch attention. And to widen his target audience, he also got more fans because he can meet different fan’s needs. This is affective to promote his album and film because he is getting involved in different things and not only in the music industry. This creates a buzz and more recognition for the artist.

Plan B feels that the kids in his high school are disadvantaged as the kids haven't been raised properly and no one shows them love, they feel like they're not worth anything and then they walk out of the doors of their high school, pick up the newspaper and the media's saying they're not worth anything, the media calls teenagers chavs and scum. The society read the newspaper and they believe kids are bad so when they come across a teenager they already have a preconception about them this then leads to the teenagers believing they're not worth anything. Plan B then speaks about the riots, he believes the government haven't done anything to prevent it, Plan B shows true dis like towards the government. 

The movie is also promoted because of Plan B's music, the two are made into one and they are interlinked this is called synergy. So fans that listen to his music would watch the movie and vice versa because the two are linked. He said it is a big achievement for him to win a MOBO but winning two is very special. He has been nominated a few times but has never won anything but this makes him recognise that he is doing well. He knows that his hard work is being recognised and it motivates him to carry on.

Underneath the album image, there's information about the album, the release date which is important as I mentioned above, the producers which brings many fans, people who like Plan B's other albums or even what he raps about and people who are a fan of Labrinth and his music. The Label which is Atlantic which again could attract a wider audience as many people might like that label because of it's previous work. 
The website speaks first about Plan B's other albums, his last album "The Defamation of Strickland Banks" was a soulful, if slightly hammy, concept album, which made Ben Drew a commercial success. It then speaks about his second album which is a "compliment" to the film Ill Manors. The website explains how both the film and album tell a story of a group of young people living next to the "billion-pound Olympic village in almost indescribable depravity.

The last paragraph, where should you listen to the album? The website explains if you've been through what Plan B's been through then you shouldn't listen to it as obviously it would upset you however Plan B says how it doesn't matter because all music should make you think. 
http://mobo.com/news-blogs/interview-plan-b-picks-two-mobo-awards-and-talks-ego



Print:





Also, the main image is of the protagonist Aaron (played by Riz Ahmed) who looks serious which is highlighted, through his facial expressions as he holds the gun in a forceful way, looking straight into the mirror. The semi-naked image of the protagonist would appeal to the female audience as well as homosexual individuals as well, which could make them want to watch the film. Furthermore, the iconography of the gun is effective in highlighting the genre of the film which is urban teen drama. This is because, a gun symbolizes violence death, blood, freedom, power ect suggesting the film will include elements of each one. Furthermore, the typographyof 'Ill Manors' is in a bold and striking red front which is effective, as it makes it clear for the audience to read the film name. Additionally, below the title of the film name in a small italic black font it states "Plan's B, Plan's B: become a movie director" self explanatory as the audience would clearly know who directed the film. Furthermore, the empire magazine is mainly informing the audience about the film therefore, it does not focus on Plan B social background compared to other print media's which do. The demographics associated with this specialist magazine would be A,B,C1 therefore, targeting more middle class individuals.

Tuesday, 29 January 2013

Film Media in context


How does the industry promote the film to audiences using
  • Print media?
  • Broadcast media (TV/Radio/DVD)?
  • E-Media?
Print media:




This gives Plan B good promotion because he gives the audience an insight on how hard he has worked on the movie. Also how hard he has worked on his album, also how hard he worked for his fans because he flies out to do a concert the next day. He also explains where he got inspired for his ill manors album and it was the London riots that had happened in the summer. The government just stereotyped that young people were just trouble makers but it was a different story. And they brushed it off but it is a real problem and young people have issues that need to be resolved. He also speaks his opinion on this happening in the future if the government don’t change things around. Also young people should be educated about drugs because it can get out of hand and lives can be ruined. He shows this in ill manors movie. Also the government acts like young people are enemies and they are making this country bad. Also the government alienate young people and this isn't pleasant for the relationship in the country. He also talks about potential collaborations and the people he has turned down jay-z being one. He doesn’t want people to approach people through others he wants to be spoken to directly. He doesn’t want to ride of other people success and he wants to work hard and make it big the hard way. The key issues are that it isn't instant and the audience would enjoy a visual instead of having to read it. Videos are more attractive although print shows all the details and you can go back to each bit of information. They are adapting by making links to social networking sites, also updating the information regularly and making the audience up to date.



Broadcast media:




He gets interview by Jonathon Ross and he promotes his music and movie on the show. This gets his movie more recognition because the Jonathon Ross show is popular. He mentions his new album and talks about his last album and how successful it was. Also he has changed his genre and the new album is rap based. He also mentions a link between his music and the movie and how they are synchronised. The movie is a visual for the music he makes and the message he is trying to send out, he wants the government to do more for young people and he has experienced it. It is effective in promoting his music and movie and this is synergy because they are both linked. It gives him more recognition and also more intelligent and an older audience watch the Jonathon Ross show so this expands the target audience. 

Plan B feels that the kids in his high school are disadvantaged as the kids haven't been raised properly and no one shows them love, they feel like they're not worth anything and then they walk out of the doors of their high school, pick up the newspaper and the media's saying they're not worth anything, the media calls teenagers chavs and scum. The society read the newspaper and they believe kids are bad so when they come across a teenager they already have a preconception about them this then leads to the teenagers believing they're not worth anything. Plan B then speaks about the riots, he believes the government haven't done anything to prevent it, Plan B shows true dislike towards the government. 

E-Media:


Social networking site links are on the ill manors website and this is an opportunity for fans to keep up to date with what’s happening. They can see what Plan B has released and what he has done recently, also it keeps them with what’s happening with ill manors. The film is being promoted on the web and social networking is cheap, easy and quick to spread the message. This is effective also because the target audience use this medium a lot and they would come across it when on the web. And also they can give fans links for videos or exclusive footage and this would make them more popular they could also make competitions for the audience. This will help them with their marketing plan and this expands to the target audience because it is appealing. The audience can also interact with the actors or Plan B and this is what fans want this also gets them more recognition online.
 



The image above is a print screen of Ill Manors FaceBook page which highlights, that the film is a massive hit across people as the page received 22,971 likes and 240 people are talking about ill manors on facebook. The Facebook page is beneficial because, people can read more about the film, comment on it, watch Plan B Ill Manors song. Also, the DVD for Ill Manors is promoted as well on the Facebook which is effective, for people who want to watch the film or want to watch it again.

Monday, 28 January 2013

Plan B


Audience


I would say the age group of this audience would be 16- 24 year old. Because they would eat out at these stores and they would purchase these types of products. Because they are new and cheap products so foe that reason young people would. Also they keep up with technology and modern day products. Also the music they listen to is mainstream and they try to keep up with trends. they are also quite restricted with their money because they might not have a lot of money so they cant buy the best brands.

The psychographics group would be mainstreamers and explorers because these would be the two groups young people would fit into and can relate to. Young people want to be different and try something new, so for that reason they would be explorers. Also they would be mainstream to try and fit in a group, because they copy other people. They also want to stay with the current trends in society so for that reason they are Mainstreamers.

Monday, 14 January 2013

broadcast print emedia


Broadcast
He gets interview by Jonathon Ross and he promotes his music and movie on the show. This gets his movie more recognition because the Jonathon Ross show is popular. He mentions his new album and talks about his last album and how successful it was. Also he has changed his genre and the new album is rap based. He also mentions a link between his music and the movie and how they are synchronised. The movie is a visual for the music he makes and the message he is trying to send out, he wants the government to do more for young people and he has experienced it. It is effective in promoting his music and movie and this is synergy because they are both linked. It gives him more recognition and also more intelligent and a older audience watch the Jonathon Ross show so this expands the target audience.


Print
Plan B talks about where he gets the inspiration for his music and his ideas. He says it is based on real life stories and the situations he has been through. Also he talks about the people he has met and his childhood heroes Rolf Harris being an example ‘When Rolf Harris came up to me after my speech at the Ivor Novellos in 2011 [Drew spoke about the adversity he’d faced during his rise to fame]. He had tears in his eyes and he said, “What you said up there inspired me to want to write songs again.” I said to him, “This is so f*cked up! I remember watching you draw cartoons when I was four – you haven’t changed. I feel like you’re my granddad because I’ve known you my whole life.” He did act like my granddad later that night. We had a photo together and as I never smile in pictures, he was telling me, “Come on, smile! Show your teeth!” I did smile in the end. He’s Rolf f*cking Harris – I’ve got to do what he says. You don’t say no to Rolf.’  He also explains the situation with making his album and he was stuck in the studio for 6 weeks and he survived ion Vodka and Redbull. And he rushed three of his tracks but he says he finished the day before the release date.


E-Media
Social networking site links are on the ill manors website and this is an opportunity for fans to keep up to date with what’s happening. They can see what Plan B has released and what he has done recently, also it keeps them with what’s happening with ill manors. The film is being promoted on the web and social networking is cheap, easy and quick to spread the message. This is effective also because the target audience use this medium a lot and they would come across it when on the web. And also they can give fans links for videos or exclusive footage and this would make them more popular they could also make competitions for the audience. This will help them with their marketing plan and this expands to the target audience because it is appealing. The audience can also interact with the actors or Plan B and this is what fans want this also gets them more recognition online.


The image above is a print screen of Ill Manors FaceBook page which highlights, that the film is a massive hit across people as the page received 22,971 likes and 240 people are talking about ill manors on facebook. The Facebook page is beneficial because, people can read more about the film, comment on it, watch Plan B Ill Manors song. Also, the DVD for Ill Manors is promoted as well on the Facebook which is effective, for people who want to watch the film or want to watch it again.


Print




This gives Plan B good promotion because he gives the audience an insight on how hard he has worked on the movie. Also how hard he has worked on his album, also how hard he worked for his fans because he flys out to do a concert the next day. He also explains where he got inspired for his ill manors album and it was the London riots that had happened in the summer.  The government just saw that young people were just trouble makers but it was a different story. And they brushed it off but it is a real problem and young people have issues that need to be resolved. He also speaks his opinion on this happening in the future if the government don’t change things around. Also young people should be educated about drugs because it can get out of hand and lives can be ruined. He shows this in ill manors movie. Also the government acts like young people are enemies and they are making this country bad. Also the government alienate young people and this isnt pleasant for the relationship in the country. He also talks about potential collaborations and the people he has turned down jay-z being one. He doesn’t want people to approach people through others he wants to be spoken to directly. He doesn’t want to ride of other people success and he wants to work hard and make it big the hard way. 


Broadcast

Plan B talks about how he has changed his diet and his lifestyle, he is trying to be healthier and is cutting down on the alcohol. He also changed his genre of music to rap because he feels he down the soul album to catch attention. And to widen his target audience, he also got more fans because he can meet different fan’s needs.This is affective to promote his album and film because he is getting involved in different things and not only in the music industry. This creates a buzz and more recognition for the artist.


Plan B feels that the kids in his high school are disadvantaged as the kids haven't been raised properly and no one shows them love, they feel like they're not worth anything and then they walk out of the doors of their high school, pick up the newspaper and the media's saying they're not worth anything, the media calls teenagers chavs and scum. The society read the newspaper and they believe kids are bad so when they come across a teenager they already have a preconception about them this then leads to the teenagers believing they're not worth anything. Plan B then speaks about the riots, he believes the government haven't done anything to prevent it, Plan B shows true dis like towards the government. 

E-Media


He said it is a big achievement for him to win a MOBO but winning two is very special. He has been nominated a few times but has never won anything but this makes him recognise that he is doing well. He knows that his hard work is being recognised and it motivates him to carry on.

Underneath the album image, there's information about the album, the release date which is important as I mentioned above, the producers which brings many fans, people who like Plan B's other albums or even what he raps about and people who are a fan of Labrinth and his music. The Label which is Atlantic which again could attract a wider audience as many people might like that label because of it's previous work. 

The website speaks first about Plan B's other albums, his last album "The Defamation of Strickland Banks" was a soulful, if slightly hammy, concept album, which made Ben Drew a commercial success. It then speaks about his second album which is a "compliment" to the film Ill Manors. The website explains how both the film and album tell a story of a group of young people living next to the "billion-pound Olympic village in almost indescribable depravity.
The last paragraph, where should you listen to the album? the website explains if you've been through what Plan B's been through then you shouldn't listen to it as obviously it would upset you however Plan B says how it doesn't matter because all music should make you think. 




production material

task 4
E4

E4 usually puts up shows for young people for example revenge and made in Chelsea. They are for young people and the actors reflect the audience and also how the dress in the case of made in Chelsea. E4 and E4 +1's Share of Commercial Impacts holds steady very strong for 16-34s. Furthermore within its competitive set E4 is the top converting channel for Adults 16-34, Women 16-34 and ABC1 16-34s.
Through research, we know that E4 viewers are predominantly young and upmarket, but they’re also fashion conscious, sociable, connected, heavy internet users, they love going out and tend to use advertising as one of their many information sources. They are also likely to be opinion formers and more likely to talk about brands and convince them to try them out.
E4 and E4+1 reach over 8.9m people each month. On top of this it has a young and upmarket viewing profile, with; 52% of viewers 16-34 (Vs 23% Total Commercial TV), 43% ABC1 (Vs 38% Total Com) and 61% female (Vs 54% Total Com TV). E4 is one of the most original digital channels; successfully launching mega hits like Skins, The Inbetweeners and Misfits
With loads of Facebook appreciation groups, E4 is here to entertain
e4.com reaches 2m+ a month and has great brand opportunities.


BBC3 
BBC3 also has a similar target group as E4 although they start their programmes at 7pm. And that is when the target audience is watching tv and is finished doing coursework or comes back from work.BBC Three is a television channel from the BBC broadcasting via digital cable, terrestrial, IPTV and satellite platforms. The channel's target audience includes those in the 16–34 year old age group, and has the purpose of providing "innovative" content to younger audiences, focusing on new talent and new technologies. The channel is on-air from 19:00 to around 05:00 each night, in order to share terrestrial television bandwidth with the CBBC Channel. Unlike its commercial rivals, 90% of BBC Three's output is from the United Kingdom and other European Union countries. 80% is original, covering all genres, from current affairs, to drama, to comedy to animation. BBC Three has a unique 60 Seconds format for its news bulletins.

ITV 1
ITV is a major commercial public service TV network in the United Kingdom. Launched in 1955 under the auspices of the Independent Television Authority (ITA) to provide competition to the BBC, it is also the oldest commercial network in the UK. Since the passing of the Broadcasting Act 1990, its legal name has been Channel 3, the number 3 having no real meaning other than to distinguish it from BBC One, BBC Two and Channel 4. In part, the number 3 was assigned as televisions would usually be tuned so that the regional ITV station would be on the third button, the other stations being allocated to the number within their name.

Tuesday, 8 January 2013

tutorial targets

1. Highlight media terminology.
2. write about psychographics.
3. Make explicit reference to cohen and tabloid press.
4. Find/analyse examples from different platforms.