Mest 2 initial thoughts

I am working by myself and i am producing a reality tv show. The show is a teen drama and it uis a group of friends that socialise outside school in a group of friends. The name of the show is called Same Old...

Psychographics

Explorer

This advert would relate to explorer because they would want to try something new and this trainer is new. This trainer is for someone that enjoys adventure and someone that has a lot of energy. Also not many people have the trainer so it makes them different from other people. Also this shoe would be good for someone that has a lot of energy, and someone which is trying to find themselves.

Aspirer

This trainer relates to an aspirer because this trainer is expensive and mainly materialistic people would purchase them. Also someone that cares about their image and someone who has an expensive appearance would purchase and relate to this shoe. They also pay attention to detail and all their clothing has the same colour.

Strugglers

This advert is for people which are struggling and can’t afford high end food. They resolve to junk food and alcohol. Also they make when having a meal a family thing, and the food brings them closer. They are traditional as well because they are eating as a family and everyone is involved.

Succeeder 

This is for someone that is after quality and high end products. These headphones are top of the range and they are setting a trend by purchasing them. These headphones are expensive and the individual is saying it relates to them. They are wearing top of the range and expensive headphones which reflects them.

Mainstream

This is for someone which the copies the majority of the public and is just like everyone else. The majority of the public goes to this store not depending on your wealth. The store isn't expensive but it attracts middle and working class people.  It is a family brand and it is well known so the mainstream would shop at this supermarket.

Resigned

They don't change their opinions and interests and purchase the same product because of the consistency. So they are traditional and its safety to buy the same things. Also they don't follow what the mainstream buy and do what they want. They enjoy the past and don’t like change and modern things. The classic Nokia would relate to this demographic because of the age.

Reformer

I think this advert would relate to a reformer because it is freedom from restriction. And it has personal growth so they can try something new and refreshing. This advert has a man on his own in the wilderness and it shows he is free. And refreshed and that his surroundings are clear and free. 

I would say I'm an explorer and a merge of an aspirer because I have qualities that would fit into both categories. I like trying new brands and pay attention to detail and I believe that I'm a merge of both demographic groups.

represenation

The advert above targets a male audience because it is a sports car and it is red, so this type of car wouldn’t be targeted at women. The audience knows that Men enjoy buying the latest and fastest cars on the market and this would be very appealing to them. Also men would research this product because it interests them and women wouldn’t bother.

Sports cars a gendered at males because it is a stereotyped as mainly men are better drivers and women are stereotyped as being bad drivers. The car looks fast and women generally don’t want fast cars, family cars are generally targeted at women.
The advert above targets men and has a male driver so yes males are the targets for sports cars. It is a stereotype that women are poor drivers therefore the target market is generally males.

Beer is usually advertised to men because males usually drink beer and they are the target audience. This is because it shows a man and a beer with a woman in the background and it says ‘long distance relationship’ meaning that the main enjoys beer more than female company. Also because it has a Man first and they are the target audience, he is holding the beer in his hand and this connotes that he has a better relationship with the beer.

If they had a girls night out advert and then the women drinking the beer this would appeal to women. But the people that market this product think that women don’t drink and aren’t interested in alcohol. But it would be hard to advertise alcohol that would appeal to both genders.

The print advert above is targeted at mothers because it attracts families and mothers deal with the house work generally. This product would be hard to be targeted at men because they don’t usually buy household products. It also says in the advert ‘looking out for the family’ and mothers look out for the family. Also it could be for a family that has a dog for a pet because it looks like it is for that type of family.

I don’t think this advert could appeal for both genders because men don’t usually get involved with the house work and this wouldn’t appeal to them. This advert is usually targeted at mothers and housewives because it is stereotyped that they do the domestic work.

This advert is targeted at men because it shows an image of man spraying himself. It is a stereotype that men have bad body odour so they are the target market for this advert and product. It says next to the spray can ‘even angels will fall’ and this means that if you use this spray you will attract women.

I think it would be difficult to attract and appeal to both genders in the same advert. Females are generally seen as clean and they use of an advert for both genders would be hard because they both have different needs.  Also men generally use sprays where as women use roll on so this is a reason why it would be difficult to appeal to both.

 Most airline adverts use women air hostesses and this is meant to be appealing to males to make them use that airline. They also use attract females so this attracts more males to the flight. The airline companies believe that males travel more than females so they are the target market for these adverts. Women still travel with planes but aren’t attracted by these adverts but the travel because it is necessary. Same with males but this makes them choose a specific airline because it is more appealing for them.

It would be difficult for the advert to appeal to both genders because the advert is for heterosexual males and it wouldn’t attract women.

Cleaning products are usually targeted at mothers and housewives because they usually purchase these items. They are the target market because they usually do the cleaning for families. It is a stereotype that these goods are targeted at them but yes they are the target market.

It is hard for these items to appeal to both genders because males won’t purchase these goods unless instructed by their wives. If is seen that the woman does all the domestic cleaning so they would only purchase these goods.

 Trainers are for both genders but it depends on the colour of the trainer for example the trainer above if targeted at women because of the pink colour used. It is hard to target both genders because the colour has a big part in the trainer. Also the shape of the shoe makes a difference, this shoe targets female because of the pink.

Trainers are usually targeted at men because they are a wider target group because men usually buy them. Females generally buy high heels or flat shoes and trainers is not something they would buy. So it is hard to target both in one advert.

Games are usually targeted at families but generally males it depends on the game, if it sports or action then usually males. If it is dance or singing games then that is a family game. It doesn’t depend on the console but the game has a big factor.

Both genders can be targeted because the games console is for both but the games are not targeted at both. For example shooting games don’t target females because it is too violent and aggressive for them. Also sports games are not targeted at females because they aren’t interested in that genre.

Essay feedback

Grade C

WWW- you have made some very good points here and pitched out relevant details/examples.

EBI- The way you have structured your answer doesn’t help you, and Q2 is a weakness. When you’re talking about representation you need to mention stereotypes and message the clip offers.

LR- Write a extra paragraph for Q2 referring to stereotypes.

Fish tank research

     1. BBC Films, UK Film council and Limelight communication.

      2.   Md

     3. I think the BBC is the most successful out of all of them because they are the best known out of all of them. They also have a lot of funds behind them and they can promote their films more and easier.  They have also produced famous films like west is west.

     4. It cost 3 million to produce the movie.

    5.   The below films had a budget of 5 million or less:

Kidulthood

Anuvahood

Shank

The inbetweeners movie

Beginners

6.  BBC films and limelight communication funded fish tank.

  7.  The other ways British films are funded: the uk film council,, the national lottery film fund, the can fund themselves, communities and friends.

      8. Fish tank was targeted at 15 year olds and above.

       9. The main distributors of fish tank were: the independent film channel and artificial eye.

       10.   A film distributor is a company which promotes the movie and sells it to cinema’s to show they market the film.

          11.   It was promoted in France, Cannes film festival and UK film council.

          12.   The difference between Hollywood films and fish tank is the cinematography, the camera shots and the movement. Hollywood movies have big budgets so they get the best cameras and directors. Whereas fish tank didn’t have a big budget so they couldn’t produce the same quality. Also Hollywood have well known actors whereas fish tank had unknown actors or not very famous ones.

     13.   Dc

      14.    

      15.   15 is the age set by the film company and nobody younger can watch it. The use of swear words in the movie and there was some sex scenes but it wasn’t too graphic this is why this was deemed acceptable. But 15 year olds can’t rent or purchase any films, it wasn’t too serious so this why it was at 15. But at 18 there is more nudity and they are more graphic.

fish tank review

Fish tank film review

Mia a young girl aged 15 that aren’t very popular on her estate; she doesn’t have many friends and doesn’t get along with a lot of people. She enjoys dancing and this is how she expresses her feelings. The director has planned this movie carefully and every detail makes a difference and makes the view stronger.

Andrea Arnold presents Mia as a troubled teenager living in a rough area and she finds it hard to express her feelings so that’s why she is always rude and moody. She uses music to express how she feels. She isn’t scared of anything because she nearly got beaten up when she tried to steal the horse. And when the social worker had visited the house she just walked out. So authority means nothing to her although she begins to respect her mother’s boyfriend towards the end. She doesn’t get along with anyone because nobody understands her that’s why she is always on her own.

I think this movie represents British, working class and single mother family in some ways and it gives people a different insight of life.  Its gives a good representation of the setting and the costume of how people like that live. The costume of the female characters in the movie also shows the stereotypes of girls living on council estates that they are either ‘slag’s’ or ‘chavs. The film also has a lot of swearing and abusive words in it to show that the people are illiterate and this how some people live in the UK.

Mia gets taken advantage of her mother’s boyfriend because he is nice to but exploits her one night. She slowly falls in love with her mother’s boyfriend but at one point realises that he doesn’t feel the same and he just used her. And then walks out on the family and her because he didn’t want to be involved anymore. This is why when she goes to his house and see’s that he has a family on his own she reacts by urinating on the carpet. And that’s the way an animal would act and she doesn’t know any other way to express herself. Mia tries to kidnap Connor’s daughter out of revenge so he can feel how she felt and how the family felt. 

Mia doesn’t want to be anything like her mother, getting used by men and getting drunk. But in reality she is because that’s the only role model she has and she is behaving like her mother without being conscious of what she is doing. This is why she chooses to move away from her mother and area, she is the only one that has a dream throughout the movie.

The movie ended like a fairy tale or like most Hollywood movies where the protagonist lives happily ever after. And her moving away with her boyfriend gives a new start to life. Although she is moving from her sister and mother it helps her grow and try something new.

The actors also played a big part in the film because they added a sense of realism and this made the audience realise that it actually happens in life. It also made the audience emphasize with the family and they could feel how the actors were feeling. Also the cinematography played a big part in the movie, because some shots weren’t perfect but it reminded the audience that the movie wasn’t meant to be glamorous but the gritty reality. There were some shots which summed up the whole scene and this made the audience understand and feel what the character is going through.

The movie is targeted at 15 years old or above because some parts are a bit graphic to young viewers. But the movie shows an interesting insight of how single mothers live. It also shows how it is hard for a family to live without a male figure in the house.

Production of media awards 2012 anlysis

Inner redemption 

The music at the beginning made me think it was a romantic movie although the title was a bit contrapuntal. I thought it was romance because of the shot that were used and it was a sunset. Also the boy in the clip made me think that as well. But as the trailer went on there is a close up of the girl and you can see the horror on her face which makes you emphasize as a viewer. The editing of that shot was really good and it made you emphasize with the character and there was a good choice of music. This gave viewers some suspense because they were on the edge of their seats to know what was going to happen next and they weren't sure if it is a romance or a horror movie.

W.W.W: The sound and music used in the clip and also the editing of the clip made it collaborate together.

E.B.I:  Some of the shots were too far away from the scene and it was hard to relate and understand that bit.

The Paper boy

The genre was horror and it had fulfilled what it had promised. They used good cinematography and different shot which were really effective. They use a panning shot to give you a surrounding of the setting which is a school. A medium shot of the boy that had been bullied is shown it shows his past because they had done a flashback '10 years later' to explain that they have gone back in time.

W.W.W: The cinematography was really good because it captured the movie and was right for the genre. And it had been edited very well.

E.B.I: They should have explained some bits of the trailer better and make the viewers understand what is happening at that point.