represenation

The advert above targets a male audience because it is a sports car and it is red, so this type of car wouldn’t be targeted at women. The audience knows that Men enjoy buying the latest and fastest cars on the market and this would be very appealing to them. Also men would research this product because it interests them and women wouldn’t bother.

Sports cars a gendered at males because it is a stereotyped as mainly men are better drivers and women are stereotyped as being bad drivers. The car looks fast and women generally don’t want fast cars, family cars are generally targeted at women.
The advert above targets men and has a male driver so yes males are the targets for sports cars. It is a stereotype that women are poor drivers therefore the target market is generally males.

Beer is usually advertised to men because males usually drink beer and they are the target audience. This is because it shows a man and a beer with a woman in the background and it says ‘long distance relationship’ meaning that the main enjoys beer more than female company. Also because it has a Man first and they are the target audience, he is holding the beer in his hand and this connotes that he has a better relationship with the beer.

If they had a girls night out advert and then the women drinking the beer this would appeal to women. But the people that market this product think that women don’t drink and aren’t interested in alcohol. But it would be hard to advertise alcohol that would appeal to both genders.

The print advert above is targeted at mothers because it attracts families and mothers deal with the house work generally. This product would be hard to be targeted at men because they don’t usually buy household products. It also says in the advert ‘looking out for the family’ and mothers look out for the family. Also it could be for a family that has a dog for a pet because it looks like it is for that type of family.

I don’t think this advert could appeal for both genders because men don’t usually get involved with the house work and this wouldn’t appeal to them. This advert is usually targeted at mothers and housewives because it is stereotyped that they do the domestic work.

This advert is targeted at men because it shows an image of man spraying himself. It is a stereotype that men have bad body odour so they are the target market for this advert and product. It says next to the spray can ‘even angels will fall’ and this means that if you use this spray you will attract women.

I think it would be difficult to attract and appeal to both genders in the same advert. Females are generally seen as clean and they use of an advert for both genders would be hard because they both have different needs.  Also men generally use sprays where as women use roll on so this is a reason why it would be difficult to appeal to both.

 Most airline adverts use women air hostesses and this is meant to be appealing to males to make them use that airline. They also use attract females so this attracts more males to the flight. The airline companies believe that males travel more than females so they are the target market for these adverts. Women still travel with planes but aren’t attracted by these adverts but the travel because it is necessary. Same with males but this makes them choose a specific airline because it is more appealing for them.

It would be difficult for the advert to appeal to both genders because the advert is for heterosexual males and it wouldn’t attract women.

Cleaning products are usually targeted at mothers and housewives because they usually purchase these items. They are the target market because they usually do the cleaning for families. It is a stereotype that these goods are targeted at them but yes they are the target market.

It is hard for these items to appeal to both genders because males won’t purchase these goods unless instructed by their wives. If is seen that the woman does all the domestic cleaning so they would only purchase these goods.

 Trainers are for both genders but it depends on the colour of the trainer for example the trainer above if targeted at women because of the pink colour used. It is hard to target both genders because the colour has a big part in the trainer. Also the shape of the shoe makes a difference, this shoe targets female because of the pink.

Trainers are usually targeted at men because they are a wider target group because men usually buy them. Females generally buy high heels or flat shoes and trainers is not something they would buy. So it is hard to target both in one advert.

Games are usually targeted at families but generally males it depends on the game, if it sports or action then usually males. If it is dance or singing games then that is a family game. It doesn’t depend on the console but the game has a big factor.

Both genders can be targeted because the games console is for both but the games are not targeted at both. For example shooting games don’t target females because it is too violent and aggressive for them. Also sports games are not targeted at females because they aren’t interested in that genre.