Psychographics

Explorer

This advert would relate to explorer because they would want to try something new and this trainer is new. This trainer is for someone that enjoys adventure and someone that has a lot of energy. Also not many people have the trainer so it makes them different from other people. Also this shoe would be good for someone that has a lot of energy, and someone which is trying to find themselves.

Aspirer

This trainer relates to an aspirer because this trainer is expensive and mainly materialistic people would purchase them. Also someone that cares about their image and someone who has an expensive appearance would purchase and relate to this shoe. They also pay attention to detail and all their clothing has the same colour.

Strugglers

This advert is for people which are struggling and can’t afford high end food. They resolve to junk food and alcohol. Also they make when having a meal a family thing, and the food brings them closer. They are traditional as well because they are eating as a family and everyone is involved.

Succeeder 

This is for someone that is after quality and high end products. These headphones are top of the range and they are setting a trend by purchasing them. These headphones are expensive and the individual is saying it relates to them. They are wearing top of the range and expensive headphones which reflects them.

Mainstream

This is for someone which the copies the majority of the public and is just like everyone else. The majority of the public goes to this store not depending on your wealth. The store isn't expensive but it attracts middle and working class people.  It is a family brand and it is well known so the mainstream would shop at this supermarket.

Resigned

They don't change their opinions and interests and purchase the same product because of the consistency. So they are traditional and its safety to buy the same things. Also they don't follow what the mainstream buy and do what they want. They enjoy the past and don’t like change and modern things. The classic Nokia would relate to this demographic because of the age.

Reformer

I think this advert would relate to a reformer because it is freedom from restriction. And it has personal growth so they can try something new and refreshing. This advert has a man on his own in the wilderness and it shows he is free. And refreshed and that his surroundings are clear and free. 

I would say I'm an explorer and a merge of an aspirer because I have qualities that would fit into both categories. I like trying new brands and pay attention to detail and I believe that I'm a merge of both demographic groups.