dicatator

- Media Forms: How does the extract use media language to establish the programme’s genre?

The programme is a comedy so they use media language by introducing him and also the way he answers questions is funny. He also says ‘Death to the West’ and from that you can tell he is being funny and it is a comedy movie. Because he is in a western country when saying that phrase, and it is ironic. Also because of his costume you can tell it is a comedy because he is over dressed and he is wearing an army uniform to an award show. He also speaks very loud when he is being interviewed and he is joking with the interviewee. He spills ashes on the interviewee and gets dragged away by the security guards and from that you know that the film is comedy and this extract is for humour.

-      Media Representations: How is ethnicity represented in the extract?

Ethnicity is represented in the extract by the words the dictator uses and from the start his name gives an idea. It is a stereotype of Middle Eastern people and also the way they speak with the accent. He also tries to mock them with them being control freaks and dictators like most Middle Eastern leaders. He also jokes by making females his body guards and doing what he wants; therefore fulfilling the movies name ‘the dictator’. The film is inspired by Gaddafi and is based on him a little. It is also border line racist because of the things which are said in the movie but in this extract he doesn’t represent the characters ethnicity much.

-      Media Institutions: In what ways is the extract typical of the Hollywood film industry?

It is a typical Hollywood film because the interview is on the red carpet, and the dictator is being interviewed by a journalist asking him questions about the film. Also Hollywood movies make it to the Oscars and the dictator must have been a successful film to make it there. There are a lot of cameras and the lights are bright therefore creating attention to the carpet. Although the dictator was the main star on the red carpet because, of his antics when he was being interviewed. When the interviewee is being introduced in the news, the mention the film dictator and the hit blockbuster it is. 

-      Media Audiences: In what ways does the extract promote film to audiences?

The content of the interview because he talks about scenarios in the movie, and the audience would need to watch the film to understand what the dictator is talking about and what he means. It also promotes through the comedy and controversy that goes through the interview. Because he gets dragged by the security guards, he spills ashes on the interviewee as well. This makes the audience more interested and wonder what he does in the movie. He doesn’t follow rules and is rebellious so that creates humour as well, something the audience looks forward to.

call of duty

 Call of Duty video game trailer

• Media Forms: What codes and conventions does the trailer use to establish the text’s genre?

The genre of call of duty trailer is a action as you can see the trailer feature many props like the explosions,  guns, the blood, cars blowing up and the bombs which all creates a mood and set the genre of the trailer. With all of these convention creates a mood for the audience with the icon and the setting show how all of this come together to show this genre. The trailer use lot of POV shot to show the audience how to play and what they’ll see but however it also creates show a way on how war is in real life, it not bird eye view or long shot, it’s a point of view shot and create a mood and setting for the audience like there are in a war zone. Another code and convention is that the soldiers running about and stay together like it was a real war zone battle field, also the clothes and helmets look very real, so it show a lot of realism.  

• Media Representations: How is war represented in the trailer?

 It represents the modern war and what technologies they use in war. The trailer has a negative and bad representation of war as it show war as a dangerous and gruesome place to be, as we see many soldiers die, blood squashing out, bombs, guns, everyone shooting, having a tensed mood and dangerous places, by doing this it will show the audience on how soldiers live out there and what they have to do and a idea on what war is like. As a result, could create more people to buy guns and act violence at people in real life.    

• Media Institutions: In what ways is the trailer typical of the video game industry?

 The video game trailer is a typical of one in the industry as the trailer has many affects, animations and graphic within the trailer, in the trailer there is fast pace and loud music which engage the audience to look at and watch the trailer as it keep you going. Also the voice over of the main character and the narrators it’s very effective because normal with voice over there a background story to it, so it the audience going and still with the trailer.  The audience would be more interested in finding out about what the game would be like, therefore by showing the different elements in this trailer would keep them engaged and entertained.

• Media Audiences: Who does this text appeal to and what pleasures does it offer?

This game will appeal to males between the ages of 14 – 30 years old, because boys mainly enjoy playing these types of war and action games with others, by themselves and online. Although this game is for 18 and over they would still get someone to purchase the game for them .The call of duty trailer mostly appeal to teenagers and young adults via the convention which feature in the trailer like the violence, guns, the blood and the strong language, and these are the different types of thing that teenagers like an appeal from. For the demographic and psychographic class, this trailer will fall in to the group of C2, D and C1 as these people are aspires as they want to follow and be in those footsteps, they are not leader, they do what everyone doing, also the Xbox console cost a lot of money to buy so not many people can afford to buy the console, especially the people in the E group for demographic.     

Guardian News Advert

Guardian News Advert

Media Forms: What techniques does the ad use to persuade the audience to consume the Guardian?

They update the stories very quickly and they tell the stories accurately, which shows they are a good newspapers. Also they distribute the news in many different forms for example tablets, pads and phones. It is a quick way to read the news and be updated with current affairs. Also the audience can be updated while they’re on the move and easy to access.

Also the newspaper is updated each bit of the story and they update the public everything that is happening and any changes which are currently happening. The Guardian is with the story every step of the way.

Representation: How is the news represented in the ad?

They are represented as very reliable and consistent with their information, they follow the story every step of the way. Also it is represented as modern because of people using social networking sites to interact about the newspaper articles.

The guardian newspaper also makes people have opinions on the story and tweet their views, the audience can tweet the article as well so other people can also see. Also people can have views and they can be changed by the newspaper giving them information. They can also create a revolt within the people because they manipulate the public’s information.

Media Institution: What issues of new technology does this ad raise and what does it tell us about the values of The Guardian?

The news paper is represented as how new technology has shown people views and opinion, as more people can use their computer and their smart phone to access newspaper articles and keep up to date with the current affairs. This is effective in showing that technology has become more modern and advanced over the years. With doing this it creates a viral spends to everyone around and it very fast for people to get this information and views from people. The issues Is that technology is now up to date and modern as many people have the internet on their phones, so it more advance and popular for many people. People can also use social networking sites to interact about the articles the guardian posts.

Audience: On the basis of this ad, who does the Guardian brand appeal to?

It appeals to intelligent and educated people because they would go out their way to read the news. Also they want to be updated with all the news, because it could affect their life. I would also say people which are up to date with technology and social networking. Because the audience uses tablets and social networking sites to read and interact about the articles the guardian posts.