Tuesday 26 February 2013
Monday 11 February 2013
What institutional issues are raised in the case study?
What institutional issues are raised in the case study?
The film was funded through Film London Microwave, BBC Films,
Creative Skillset, Aimimage Production and Gunslinger Film (Co-Production). Film
London the capital film and media agency. Film London is one of nine
regional screen agencies throughout the UK. Ill manors is the 5th film to be
released through Film London Micro-wave; the successful training into
production scheme. Microwave is in partnership with BBC Films and
supported by Creative Skillset. Also, Film
London Microwave provides:
Production Funding, Bespoke training
and mentoring, Professional development, Support from script to screen
BBC Films - is the film-making arm of
the BBC. It has produced or co-produced some of the most
successful British films of recent years.
Ben Drew (Plan B) promoted the film Ill
manors by himself. The way he promoted his film was by promoting his single and
performing it live for the public notice. On
11 May 2012, Ben Drew (Plan B) premiered the album tracks "Lost My
Way" and "Deepest Shame" during a performance on Later with
Jools Holland. The official studio version of "Lost My Way" received
its first play on BBC Radio 1 on 23 May 2012. It was made available
in the form of a lyric video on Youtube later that same evening. On 13
June 2012, Drew performed a live session in the BBC Radio 1Live Lounge.
-How do they use each platform to reach their target
audience (now fragmented)?
- Print media
- Broadcast media (TV/Radio/DVD)
- E-Media
They use social networking sites when
they are targeting young people and teenagers because they use that medium a
lot. Also it is the easiest way to communicate to them
Sunday 10 February 2013
How are representations constructed across the 3 platforms?
How are representations constructed across the 3 platforms?
The people that are used to communicate and interact with the audience are the
characters from the film. This is because the characters are meant to make them
understand what they are doing in their role in the film. The places that would
be used are areas where there are council house as this would be back the concept that the real
life events that happen. The ideas that are used in the film is to bring back
the concept of why the riots happened and what are the reasons these council
estate kids are who they are, also why there actions are what they are. This
would be because of the lack of opportunities and also lack of a father figure
in life who plan b wants to be to the kids out there, which he plans to do
through Ill Manors.
The audience are given a chance to represent
themselves in ways such as e-media, for example twitter. The audience are able
to leave comments on the Ill Manors twitter page expressing what they think of the film and also
what they think of the characters. This would benefit Ill Manors as they would
receive feedback on what they could do better next time, therefore being able
to improve on the next movie created by the director.
Now think of how the film communicates with the audience across three
platforms
The print ad and e-media both represent their main characters on their
page. They would mostly how their stars that have the biggest part in the film.
This would be done as it would connote to the audience the importance of the character in the
film and also, for the audience who have not seen the film before this would
make them think what this characters role in the film is. Also what is this
characters relationship with the other characters also what their role is in
the movie?
The kind of audience that would watch this film would be ages from 16-35,
this is because the film is rated 16 therefore would appeal to these ages, also
this film would appeal to this ages as, the issues in the film would interest
these people as they would be the ages that would be able to understand the
matter. The race wouldn’t be pacific as this film would appeal to all races as
the issues that happen in the film relate to all ages. The gender I believe
would be more male than female as they would be able to understand the issues
better as some of them would be in the same issue and nearly all of them would
know someone who faces this issue.
The place where Ill Manors would be set would be
London as, the character inside the film would be from there, and therefore in
order to bring up the issue of the film they would need to base the setting of
the film inside of London. Also the viewers would mostly be from London as they
would understand the issue of the film better as they would be around this sort
of life therefore will understand and be able to relate to the issues that are
on display. The viewers of this would be in the D/E category as, most of the
viewers would be still in school and have not finished education yet. However
A/B category would also watch this film as; the issues that are in this film
would interest them. Also they get to see a different type of lifestyle and
they can get a better understanding.
How do audiences access the text across the 3 platforms?
How do audiences access the text across the 3 platforms?
The target audience would be a
variety of people because Plan B is trying to make upper class and educated
people understand what is happening. Also politicians to make them realise what is
happening and what they could do to support those families. Also it the victims
could be the audience to make them know that they aren’t alone and that many
people in the country suffers and need support. And they could help themselves
after the government gives them some support. Also young people which are in
this situation and he is saying that they can amount to anything they want.
Because he has been successful and he is willing to help out young people that
are into music and are troubled, so they understand the positives. And he is
giving them a future other than crime and they should think positive. I know
this because of what Plan B says in his lecture and the points he makes are for
those individuals, also the vocabulary he uses is mainly understood by educated
words. I think his music audience changes a little and it would be
younger but an older generation would listen to it. They would listen to the
lyrics closely so they understand what is happening and what he is trying to
say. Also if they want to know what young people are into and what issues they
have at that time. I think the psychographic groups would be reformers and
struggles because of the characteristics they have. Reformers are social
conscience and they care about other people, also they care about others and
learn about other people’s lives.
It gives you an idea of what the movie is about and who starts in it. It
also gives you a visual of the quality of the movie and you have an insight on
how the movie is going to be, by seeing a short clip. It is a typical trailer because it shows the main actors in the
trailer and has snippets of them acting. It also has a visual of
the movie and makes the viewer understand better. It also has a location where
this makes the trailer more urban and relatable to the audience. It is trying to promote that
no all young people are trouble makers and only a minority are. Also the
government hasn’t done anything for those young people. Instead they are making
things harder by closing their community centres and not giving many job
opportunities for them. And this is why they resolve to violence and trouble
because they get no help.
They are distributed on YouTube and some social
networking sites, so the target group that
uses this media will see it. It is a good way of being in the target groups
eyes and it is there for them to play easily.
Plan B uses his music to promote his movie and he uses it in the
trailer. The music creates an atmosphere and creates a feeling of how the movie
is going to be.
I would say the target audience is
from 16-35 year olds because the characters are roughly their age so they are
meant to emphasize with them. Also it is meant to educate older people about
how young people live and the situations they go through. They might be going
through those situations or they might have friends who are. The video has young people in it mainly and Plan B is
trying to say that young people are misunderstood. It has more young black boys
in the video because they are stereotyped as trouble makers by the government. And also
all young people with hoodies are stereotyped as trouble makers and thieves. And the
government doesn’t understand young people as well, so they choose to assume
that they are bad.
Monday 4 February 2013
How are texts in the three platforms constructed?
In a Daily Telegraph article, Plan B
talks about other movies he was involved in, although he was acting
in them he learnt new things and it made him want to make a movie even more. He
was involved in 'Adulthood'and 'Harry Brown'
He also
talks about one of his inspirations
for music and were his style got inspired from. He said his mother used to send
my blind granddad novels on audio tapes. And he said 'This is what I need to
do, I'm going to make films for the blind, I’ll be known for doing
that'.
He talks
about why he done a soul album and he needed attention,
people didn't listen to his music before but because of the soul
album they are interested. He says“I’ve got so many songs that no one ever
hears because they don’t fit my image,” he sighs, “but I just thought I could
make this work.”
He’s not
leaving hip hop behind either. He intends to eventually release ’Stickland
Banks” second disc, ’The Ballad Of Belmarsh’, and is already in the process of combining both albums
into a long-form video. He’s also developing a film drama that should go into production later in the
year.
It’s called ’Ill Manors’ and is about London life at the rough end of
things..
Plan B talks about how he has changed his diet and his
lifestyle, he is trying to be healthier and is cutting down on the alcohol. He
also changed his genre
of music to rap because he feels he down the soul album to catch attention. And
to widen his target audience, he also got more fans because he can meet
different fan’s needs.
Plan B feels that the kids in his high school
are disadvantaged as the kids haven't been raised properly and no one
shows them love, they feel like they're not worth anything and then they walk
out of the doors of their high school, pick up the newspaper and the media's
saying they're not worth anything, the media calls teenagers chavs and scum. The society read the
newspaper and they believe kids are bad so when they come across a
teenager they already have a preconception
about them this then leads to the teenagers believing they're not worth
anything. Plan B then speaks about the riots, he believes the government
haven't done anything to prevent it, Plan B shows true dis like towards the
government.
The movie is also
promoted because of Plan B's music, the two are made into one and
they are interlinked this is called synergy. So fans that listen to his music would watch
the movie and vice versa because the two are
linked. He said it is a big achievement for him to win a MOBO but winning
two is very special. He has been nominated a few times but has never won
anything but this makes him recognise that he is doing well. He knows that his
hard work is being recognised and it motivates him to carry on.
Underneath the album image,
there's information about the album, the release date which is important as
I mentioned above, the producers which brings many fans, people
who like Plan B's other albums or even what he raps about and people who are a
fan of Labrinth and his music. The Label which is Atlantic which again could attract a wider
audience as many people might like that label because of
it's previous work.
The website speaks first about
Plan B's other albums, his last album "The Defamation of Strickland
Banks" was a soulful, if slightly hammy, concept album, which made Ben
Drew a commercial success. It then speaks about his second album which is a
"compliment" to the film Ill Manors. The website explains how both
the film and album tell a story of a group of young people living next to the
"billion-pound Olympic village in almost indescribable depravity.
The last paragraph, where
should you listen to the album? The website explains if you've been through
what Plan B's been through then you shouldn't listen to it as obviously it
would upset you however Plan B says how it doesn't matter because all music
should make you think.
http://mobo.com/news-blogs/interview-plan-b-picks-two-mobo-awards-and-talks-ego
Print:
Also, the main
image is of the protagonist Aaron (played by Riz Ahmed) who looks serious which
is highlighted, through his facial expressions as he holds the gun in a forceful way,
looking straight into the mirror. The semi-naked image of
the protagonist would
appeal to the female audience as well as homosexual individuals as well,
which could make them want to watch the film. Furthermore, the iconography of the gun is effective in highlighting the genre of the film which is urban teen drama. This is because, a
gun symbolizes violence death, blood, freedom, power
ect suggesting the film will include elements of each one. Furthermore, the typographyof 'Ill Manors' is in a bold
and striking red front which is effective, as it makes it clear for
the audience to read the film name. Additionally,
below the title of the film name in a small italic black font it states
"Plan's B, Plan's B: become a movie director" self explanatory
as the audience would clearly know who directed the film.
Furthermore, the empire magazine is mainly informing the audience about the
film therefore, it does not focus on Plan B social background compared to other
print media's which do. The demographics associated with this specialist
magazine would be A,B,C1 therefore, targeting more middle class individuals.
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