The target audience would be a
variety of people because Plan B is trying to make upper class and educated
people understand what is happening. Also politicians to make them realise what is
happening and what they could do to support those families. Also it the victims
could be the audience to make them know that they aren’t alone and that many
people in the country suffers and need support. And they could help themselves
after the government gives them some support. Also young people which are in
this situation and he is saying that they can amount to anything they want.
Because he has been successful and he is willing to help out young people that
are into music and are troubled, so they understand the positives. And he is
giving them a future other than crime and they should think positive. I know
this because of what Plan B says in his lecture and the points he makes are for
those individuals, also the vocabulary he uses is mainly understood by educated
words. I think his music audience changes a little and it would be
younger but an older generation would listen to it. They would listen to the
lyrics closely so they understand what is happening and what he is trying to
say. Also if they want to know what young people are into and what issues they
have at that time. I think the psychographic groups would be reformers and
struggles because of the characteristics they have. Reformers are social
conscience and they care about other people, also they care about others and
learn about other people’s lives.
It gives you an idea of what the movie is about and who starts in it. It
also gives you a visual of the quality of the movie and you have an insight on
how the movie is going to be, by seeing a short clip. It is a typical trailer because it shows the main actors in the
trailer and has snippets of them acting. It also has a visual of
the movie and makes the viewer understand better. It also has a location where
this makes the trailer more urban and relatable to the audience. It is trying to promote that
no all young people are trouble makers and only a minority are. Also the
government hasn’t done anything for those young people. Instead they are making
things harder by closing their community centres and not giving many job
opportunities for them. And this is why they resolve to violence and trouble
because they get no help.
They are distributed on YouTube and some social
networking sites, so the target group that
uses this media will see it. It is a good way of being in the target groups
eyes and it is there for them to play easily.
Plan B uses his music to promote his movie and he uses it in the
trailer. The music creates an atmosphere and creates a feeling of how the movie
is going to be.
I would say the target audience is
from 16-35 year olds because the characters are roughly their age so they are
meant to emphasize with them. Also it is meant to educate older people about
how young people live and the situations they go through. They might be going
through those situations or they might have friends who are. The video has young people in it mainly and Plan B is
trying to say that young people are misunderstood. It has more young black boys
in the video because they are stereotyped as trouble makers by the government. And also
all young people with hoodies are stereotyped as trouble makers and thieves. And the
government doesn’t understand young people as well, so they choose to assume
that they are bad.
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