What institutional issues are raised in the case study?

What institutional issues are raised in the case study?

The film was funded through Film London Microwave, BBC Films, Creative Skillset, Aimimage Production and Gunslinger Film (Co-Production).  Film London the capital film and media agency. Film London is one of nine regional screen agencies throughout the UK. Ill manors is the 5th film to be released through Film London Micro-wave; the successful training into production scheme. Microwave is in partnership with BBC Films and supported by Creative Skillset. Also, Film London Microwave provides:

Production Funding, Bespoke training and mentoring, Professional development, Support from script to screen

BBC Films - is the film-making arm of the BBC. It has produced or co-produced some of the most successful British films of recent years.

Ben Drew (Plan B) promoted the film Ill manors by himself. The way he promoted his film was by promoting his single and performing it live for the public notice. On 11 May 2012, Ben Drew (Plan B) premiered the album tracks "Lost My Way" and "Deepest Shame" during a performance on Later with Jools Holland. The official studio version of "Lost My Way" received its first play on BBC Radio 1 on 23 May 2012. It was made available in the form of a lyric video on Youtube later that same evening. On 13 June 2012, Drew performed a live session in the BBC Radio 1Live Lounge.

-How do they use each platform to reach their target audience (now fragmented)?

• Print media

• Broadcast media (TV/Radio/DVD)

• E-Media

They use social networking sites when they are targeting young people and teenagers because they use that medium a lot. Also it is the easiest way to communicate to them