What institutional issues are raised in the case study?
The film was funded through Film London Microwave, BBC Films,
Creative Skillset, Aimimage Production and Gunslinger Film (Co-Production). Film
London the capital film and media agency. Film London is one of nine
regional screen agencies throughout the UK. Ill manors is the 5th film to be
released through Film London Micro-wave; the successful training into
production scheme. Microwave is in partnership with BBC Films and
supported by Creative Skillset. Also, Film
London Microwave provides:
Production Funding, Bespoke training
and mentoring, Professional development, Support from script to screen
BBC Films - is the film-making arm of
the BBC. It has produced or co-produced some of the most
successful British films of recent years.
Ben Drew (Plan B) promoted the film Ill
manors by himself. The way he promoted his film was by promoting his single and
performing it live for the public notice. On
11 May 2012, Ben Drew (Plan B) premiered the album tracks "Lost My
Way" and "Deepest Shame" during a performance on Later with
Jools Holland. The official studio version of "Lost My Way" received
its first play on BBC Radio 1 on 23 May 2012. It was made available
in the form of a lyric video on Youtube later that same evening. On 13
June 2012, Drew performed a live session in the BBC Radio 1Live Lounge.
-How do they use each platform to reach their target
audience (now fragmented)?
- Print media
- Broadcast media (TV/Radio/DVD)
- E-Media
They use social networking sites when
they are targeting young people and teenagers because they use that medium a
lot. Also it is the easiest way to communicate to them
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