call of duty

 Call of Duty video game trailer

• Media Forms: What codes and conventions does the trailer use to establish the text’s genre?

The genre of call of duty trailer is a action as you can see the trailer feature many props like the explosions,  guns, the blood, cars blowing up and the bombs which all creates a mood and set the genre of the trailer. With all of these convention creates a mood for the audience with the icon and the setting show how all of this come together to show this genre. The trailer use lot of POV shot to show the audience how to play and what they’ll see but however it also creates show a way on how war is in real life, it not bird eye view or long shot, it’s a point of view shot and create a mood and setting for the audience like there are in a war zone. Another code and convention is that the soldiers running about and stay together like it was a real war zone battle field, also the clothes and helmets look very real, so it show a lot of realism.  

• Media Representations: How is war represented in the trailer?

 It represents the modern war and what technologies they use in war. The trailer has a negative and bad representation of war as it show war as a dangerous and gruesome place to be, as we see many soldiers die, blood squashing out, bombs, guns, everyone shooting, having a tensed mood and dangerous places, by doing this it will show the audience on how soldiers live out there and what they have to do and a idea on what war is like. As a result, could create more people to buy guns and act violence at people in real life.    

• Media Institutions: In what ways is the trailer typical of the video game industry?

 The video game trailer is a typical of one in the industry as the trailer has many affects, animations and graphic within the trailer, in the trailer there is fast pace and loud music which engage the audience to look at and watch the trailer as it keep you going. Also the voice over of the main character and the narrators it’s very effective because normal with voice over there a background story to it, so it the audience going and still with the trailer.  The audience would be more interested in finding out about what the game would be like, therefore by showing the different elements in this trailer would keep them engaged and entertained.

• Media Audiences: Who does this text appeal to and what pleasures does it offer?

This game will appeal to males between the ages of 14 – 30 years old, because boys mainly enjoy playing these types of war and action games with others, by themselves and online. Although this game is for 18 and over they would still get someone to purchase the game for them .The call of duty trailer mostly appeal to teenagers and young adults via the convention which feature in the trailer like the violence, guns, the blood and the strong language, and these are the different types of thing that teenagers like an appeal from. For the demographic and psychographic class, this trailer will fall in to the group of C2, D and C1 as these people are aspires as they want to follow and be in those footsteps, they are not leader, they do what everyone doing, also the Xbox console cost a lot of money to buy so not many people can afford to buy the console, especially the people in the E group for demographic.