advert analysis

The image is of a footballer dribbling with a ball he is looking down and concentrating on the task ahead. He is in a running pose which gives you some of the intensity of the image. And you can feel that by the colours that are use because it is mainly dark and a bright tense blue. This will keep the audience on the edge because they would want to know what is going to happen next. And it shows a shadow trying to tackle him.

They use messi and zidane in this advert very well because they are very famous footballers. And zidane is in the background watching on where as messi is in the foreground dribbling and it gives a contrast from past to present. The advertising of the boot and using messi would make many people who play football want those boots because they want to be similar to messi. And using messi in the advert was very wise because he is one of the most famous footballers of today. Whereas zidane was the one of the most famous of his day. It also shows messi dribbling towards a light and running away from darkness.

The blue gives a more childish and playful feel to it and also danger because it reminds me of electricity. Adidas also use the word ‘spark’ to remind you that its electricity and danger. The writing is the same colour as the boots and it connotes that messi is as fast as electricity. And it is saying to the audience if you have these boots you too can be as fast as electricity.  The text ‘every team needs THE SPARK’ is saying that messi is the spark for his team because he has those boots.

The boots are in the lower half of the image but they are still eye catching because of the colour. And the company’s logo is in the bottom right hand corner of the picture and the viewer knows straight away that adidas made the advert.