Reebok advert

Colour

It is black and white to show that his past was bad and it is behind him. It connotes that he and the advert are very serious. Although adverts are meant to be colourful and attractive this has a different and deeper meaning.

Framing

The advert is split in two. One half has 50 cent's face where as the other half has writing. And the words 'i am what i am' are in bold and this connotes that 50 cent's past has made him who he is today. It also shows a little arrogance and he doesn’t care how people see him.

Composition

One half has finger prints on it and this happens when you go jail. And this connotes that 50 cents life wasn’t easy and he has been jail. And this is why he says ‘i am what i am’.

Size

The text part 'i am what i am' is big because it is something 50 cent said that is promoting the brand. His face takes half the page so people can recognise him and the brand.

Type of shot

It is a close up to 50 cents face because Reebok want people to notice him and see his facial expression. Also the finger prints are seen from above and this makes the viewer analyse it more and also take a mental picture of it. It will also make them read the words above it.

Subject matter

The main subject would be 50 cents finger prints because it takes half a page and it is something that would shock you as a viewer. It shows his past and how he has overcome it and changed who he is today. It would mainly relate to someone who has had a similar life and upbringing as 50 cent has.

Pose

 Also 50 cents facial expression is serious and he looks angry which connotes that he is serious about what he is talking about, and it isn’t a laughing matter. The camera shot is a close up of his face and it doesn’t show the rest of his body. This connotes that Reebok want people to recognise him and put the brand and 50 cent together.