Monday 24 September 2012

The amazing spider man



The film poster 'The amazing spider man' is targeted at promoting the release of the spider man movie.

Firstly the colour of the background is a dark blue whereas spider man’s costume is a bright and strong red this connotes that he is the super hero in the movie. The dark colours in the background represent the evil and trouble which surrounds spider man and he is the cities savour. The writing is a bright white because it is standing out and spider man is the hero. The city reflects in his mask and this shows the most important thing to him and he takes being a hero seriously. Spider man's suit has scratches on it and this connotes that he is selfless and he doesn't care about his appearance but the public’s safety is his priority. There is a light glowing behind him and this connotes that good is slowly prevailing evil.

The pose spider man is giving out a negative vibe and this shows that being a super hero is beginning to become a problem and it is upsetting him. Also it shows there are a lot of things hidden with him and not everything is what it seems by the way he is posed. The denotation of the image is a close of spider man's face and his upper torso, to show his importance as a super hero.

The camera shot connotes that spider man is the main guy of the city because the city is behind him. Also spider man has scratches on his chest which shows that he has been through a struggle and a fight. Spider man is looking down this connotes that he has been through many problems and they are on top of him. That's why he isn't giving eye contact because he doesn't want anyone else to know his pain or see it.
The light connotes that spider man's importance in the movie and he is the main character.

The amazing spider man has Hybrid genre it is a thriller, fantasy and action. This connotes that it can appeal to a wide audience. And gives out more content than a typical action movie.

The institution is a Hollywood movie and it has been nominated for many awards it is distributed but Colombia pictures. Therefore showing that it was made by an established company. Its opening weekend made €383,255 (Portugal). This connotes that the movie was successful and the targeted audience had watched the movie.

They promoted this movie by making a video game about and making a trailer. They also advertised it on TV and the age rating was a 12 this connotes that there is a lot of action in the movie and some violent scenes. And it might not be suitable for a younger audience.



2 comments:

  1. WWW: Good attempt to cover other key concepts such as institution by considering marketing etc.

    EBI: Include a section that makes explicit reference to narrative theorists like Todorov and Levi Strauss.

    ReplyDelete
  2. Spider man goes through a problem with Dr octopus and then he rescues the city from the Dr. And this is the Todorov theory because bad overcomes good and then order is restored at the end of the film. Spider man represents good in the film and Dr octopus represents evil and they are the binary opposites. And this connotes the Levi strauss theory.

    ReplyDelete