They
album was recorded at the sanctuary recording studio and this album had many
producers Plan B being the main one. It also had Labrinth, Al shux, Eric
Appapoulay, David McEwan and other as their producers. The record label was
Atlantic and its parent company being Warner brother which is a worldwide
recognised company. It was number 1 in the UK on the chart albums,
it was rated 83 out of 100 on the website Metacritic.
-Media
Forms:
It
has animation and an image of his lyrics and you can also see what he is
talking about and this engages the audience. Because they can also see and
understand better what the artist is saying. It also has a gritty and urban
scene so the audience understands that this is their environment and the
government doesn’t do much to support them.
Also
the cinematography gives you a feel of what is happening around you, and you
feel like you are in the middle of the action. And it makes the audience
emphasize with them because they see young kids on the street and this will
make them feel sorry for them.
-Media Representation:
The video has young people in it mainly and Plan B is trying to say that
young people are misunderstood. It has more young black boys in the video
because they are stereotyped as trouble makers by the government. And also all
young people with hoodies are stereotyped as trouble makers and thieves. And
the government doesn’t understand young people as well, so they choose to
assume that they are bad.
-Media Institution:
It is a typical music video because it shows
the main artist in the video. It also has a visual of the lyrics and makes the
viewer understand better. It also has a location where this makes the video
more urban and relatable to the audience. It is trying to promote that no all
young people are trouble makers and only a minority are. Also the government
hasn’t done anything for those young people. Instead they are making things
harder by closing their community centres and not giving many job opportunities
for them. And this is why they resolve to violence and trouble because they get
no help.
-Media Audiences:
The
artist relates to young people that are in similar situation. Those have had a
lot of struggles when growing up and have grown up in rough areas. They are
misunderstood by generally it is for all young people because the majority are
in difficult situations. He is trying to make the older generation understand
that not all young people are hoodlums. And they aren’t all into crime; they
are truly misunderstood by the government. And they need support to express and
help them. But the government doesn’t do anything to help them. So this is why
they are always out and up to no good. And they are all different people only a
minority cause problems but not all of them.
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