Audience

I would say the age group of this audience would be 16- 24 year old. Because they would eat out at these stores and they would purchase these types of products. Because they are new and cheap products so foe that reason young people would. Also they keep up with technology and modern day products. Also the music they listen to is mainstream and they try to keep up with trends. they are also quite restricted with their money because they might not have a lot of money so they cant buy the best brands.

The psychographics group would be mainstreamers and explorers because these would be the two groups young people would fit into and can relate to. Young people want to be different and try something new, so for that reason they would be explorers. Also they would be mainstream to try and fit in a group, because they copy other people. They also want to stay with the current trends in society so for that reason they are Mainstreamers.