The Ill Manors website includes many features that attract the target audience;
they have links to social networking sites. Firstly the website attracts the
target audience very well by the colours, font, and how there are options for
the audience to explore the website of their choice. There are institutions at
the bottom of the website which gives
some details of what they done in the movie and what input they had. This is
useful on a website as the audience would like know what company the film was
made by and they would check past movies produced by them. The font at the top
of the websites sells its product by informing the audience to download or buy
the film, this attracts the audience as the font is in large, bold print and stands
out from the website as it is white and the background is black. The colours
used in the website are mainly black and white, dark which connotes dull, and
may suggest mysterious or crime, the low key lighting used also suggests
darkness, evil which may be one of the characters personalities and create
enigma codes to the audience of what the film is going to be about. However the
characters portrayed in the website do have some colour on them to make them
stand out more also to attract the audience that these are the main characters
especially the characters who seem to be standing in front look like the
characters the audience should most focus on.
When you enter the Ill Manors website it catches your attention because
the layout is very unique, it is set out like a magazine and makes it modern.
The website contains the actor’s faces in the background and the display of the
trailer as soon as you get into the website. The website also contains their
Facebook and Twitter links which will enables the audience to keep up with the
film through social network; this is also good for that target audience. The
Website also contains videos of the making of Ill Manors. This attracts
interest as audience will see the setting of the Ill Manors and also see how it
is being made. The website also provides links to where the DVD can be
purchased from and in what forms. I believe the strongest part of the website
is the links, which provides the audience with quotes and views celebrities and
famous people have on the film. I believe if someone sees someone they look up
to praising the film they will watch it as they look up to them. The website
also using synergy (cross promotion) to advertise the Ill Manors album. There
is a link of the website providing the album and where is can be purchased
from. Plan B is promoting not only his film on the website but also his music.
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