Monday 14 January 2013

production material

task 4
E4

E4 usually puts up shows for young people for example revenge and made in Chelsea. They are for young people and the actors reflect the audience and also how the dress in the case of made in Chelsea. E4 and E4 +1's Share of Commercial Impacts holds steady very strong for 16-34s. Furthermore within its competitive set E4 is the top converting channel for Adults 16-34, Women 16-34 and ABC1 16-34s.
Through research, we know that E4 viewers are predominantly young and upmarket, but they’re also fashion conscious, sociable, connected, heavy internet users, they love going out and tend to use advertising as one of their many information sources. They are also likely to be opinion formers and more likely to talk about brands and convince them to try them out.
E4 and E4+1 reach over 8.9m people each month. On top of this it has a young and upmarket viewing profile, with; 52% of viewers 16-34 (Vs 23% Total Commercial TV), 43% ABC1 (Vs 38% Total Com) and 61% female (Vs 54% Total Com TV). E4 is one of the most original digital channels; successfully launching mega hits like Skins, The Inbetweeners and Misfits
With loads of Facebook appreciation groups, E4 is here to entertain
e4.com reaches 2m+ a month and has great brand opportunities.


BBC3 
BBC3 also has a similar target group as E4 although they start their programmes at 7pm. And that is when the target audience is watching tv and is finished doing coursework or comes back from work.BBC Three is a television channel from the BBC broadcasting via digital cable, terrestrial, IPTV and satellite platforms. The channel's target audience includes those in the 16–34 year old age group, and has the purpose of providing "innovative" content to younger audiences, focusing on new talent and new technologies. The channel is on-air from 19:00 to around 05:00 each night, in order to share terrestrial television bandwidth with the CBBC Channel. Unlike its commercial rivals, 90% of BBC Three's output is from the United Kingdom and other European Union countries. 80% is original, covering all genres, from current affairs, to drama, to comedy to animation. BBC Three has a unique 60 Seconds format for its news bulletins.

ITV 1
ITV is a major commercial public service TV network in the United Kingdom. Launched in 1955 under the auspices of the Independent Television Authority (ITA) to provide competition to the BBC, it is also the oldest commercial network in the UK. Since the passing of the Broadcasting Act 1990, its legal name has been Channel 3, the number 3 having no real meaning other than to distinguish it from BBC One, BBC Two and Channel 4. In part, the number 3 was assigned as televisions would usually be tuned so that the regional ITV station would be on the third button, the other stations being allocated to the number within their name.

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