Broadcast
He gets interview by Jonathon Ross and he promotes his music
and movie on the show. This gets his movie more recognition because the
Jonathon Ross show is popular. He mentions his new album and talks about his
last album and how successful it was. Also he has changed his genre and the new
album is rap based. He also mentions a link between his music and the movie and
how they are synchronised. The movie is a visual for the music he makes and the
message he is trying to send out, he wants the government to do more for young
people and he has experienced it. It is effective in promoting his music and
movie and this is synergy because they are both linked. It gives him more
recognition and also more intelligent and a older audience watch the Jonathon
Ross show so this expands the target audience.
Print
Plan B talks about where he gets the inspiration for his
music and his ideas. He says it is based on real life stories and the
situations he has been through. Also he talks about the people he has met and
his childhood heroes Rolf Harris being an example ‘When Rolf Harris came up to
me after my speech at the Ivor Novellos in 2011 [Drew spoke about the adversity
he’d faced during his rise to fame]. He had tears in his eyes and he said,
“What you said up there inspired me to want to write songs again.” I said to
him, “This is so f*cked up! I remember watching you draw cartoons when I was
four – you haven’t changed. I feel like you’re my granddad because I’ve known
you my whole life.” He did act like my granddad later that night. We had a
photo together and as I never smile in pictures, he was telling me, “Come on,
smile! Show your teeth!” I did smile in the end. He’s Rolf f*cking Harris –
I’ve got to do what he says. You don’t say no to Rolf.’ He also explains the situation with making his
album and he was stuck in the studio for 6 weeks and he survived ion Vodka and
Redbull. And he rushed three of his tracks but he says he
finished the day before the release date.
E-Media
Social networking site links are on the ill manors website
and this is an opportunity for fans to keep up to date with what’s happening. They
can see what Plan B has released and what he has done recently, also it keeps
them with what’s happening with ill manors. The film is being promoted on the
web and social networking is cheap, easy and quick to spread the message. This is
effective also because the target audience use this medium a lot and they would
come across it when on the web. And also they can give fans links for videos or
exclusive footage and this would make them more popular they could also make competitions
for the audience. This will help them with their marketing plan and this
expands to the target audience because it is appealing. The audience can also interact
with the actors or Plan B and this is what fans want this also gets them more
recognition online.
The image above is a print screen of Ill Manors FaceBook page
which highlights, that the film is a massive hit across people as the
page received 22,971 likes and 240 people are talking about ill manors on
facebook. The Facebook page is beneficial because, people
can read more about the film, comment on it, watch Plan B Ill Manors song.
Also, the DVD for Ill Manors is promoted as well on the Facebook which is
effective, for people who want to watch the film or want to watch it again.
Print
E-Media
This
gives Plan B good promotion because he gives the audience an insight on how hard
he has worked on the movie. Also how hard he has worked on his album, also how
hard he worked for his fans because he flys out to do a concert the next day. He
also explains where he got inspired for his ill manors album and it was the
London riots that had happened in the summer.
The government just saw that young people were just trouble makers but it
was a different story. And they brushed it off but it is a real problem and
young people have issues that need to be resolved. He also speaks his opinion
on this happening in the future if the government don’t change things around. Also
young people should be educated about drugs because it can get out of hand and
lives can be ruined. He shows this in ill manors movie. Also the government
acts like young people are enemies and they are making this country bad. Also the
government alienate young people and this isnt pleasant for the relationship in
the country. He also talks about potential collaborations and the people he has
turned down jay-z being one. He doesn’t want people to approach people through
others he wants to be spoken to directly. He doesn’t want to ride of other
people success and he wants to work hard and make it big the hard way.
Broadcast
Plan B talks about how he has changed his diet and his
lifestyle, he is trying to be healthier and is cutting down on the alcohol. He also
changed his genre of music to rap because he feels he down the soul album to
catch attention. And to widen his target audience, he also got more fans because
he can meet different fan’s needs.
Plan B feels that the kids in his high school
are disadvantaged as the kids haven't been raised properly and no one
shows them love, they feel like they're not worth anything and then they walk
out of the doors of their high school, pick up the newspaper and the media's
saying they're not worth anything, the media calls teenagers chavs and scum.
The society read the newspaper and they believe kids are bad so when
they come across a teenager they already have a preconception about
them this then leads to the teenagers believing they're not worth anything.
Plan B then speaks about the riots, he believes the government haven't done
anything to prevent it, Plan B shows true dis like towards the government.
E-Media
He said it is a big achievement for him to win a MOBO but
winning two is very special. He has been nominated a few times but has never
won anything but this makes him recognise that he is doing well. He knows that
his hard work is being recognised and it motivates him to carry on.
Underneath the album image, there's information about the
album, the release date which is important as I mentioned above,
the producers which brings many fans, people who like Plan B's other
albums or even what he raps about and people who are a fan of Labrinth and his
music. The Label which is Atlantic which again could attract a wider
audience as many people might like that label because of
it's previous work.
The website speaks first about Plan B's other albums, his
last album "The Defamation of Strickland Banks" was a soulful, if
slightly hammy, concept album, which made Ben Drew a commercial success. It
then speaks about his second album which is a "compliment" to the
film Ill Manors. The website explains how both the film and album tell a story
of a group of young people living next to the "billion-pound Olympic
village in almost indescribable depravity.
The last paragraph, where should you listen to the
album? the website explains if you've been through what Plan B's been through
then you shouldn't listen to it as obviously it would upset you however Plan B
says how it doesn't matter because all music should make you think.
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