Ted x lecture

What are Plan B's beliefs/politics? What are his values/ideologies?

He believes that the government doesn’t support working class people and this has an effect on young people because they feel alone and the world is against them. Hel also believes that the government doesn’t really care about children from a broken home and they just put them in care homes to resolve it. And they don’t support the families which are struggling but complain when those young people get into crime and drugs. They also put the parents on benefits and this doesn’t help them and it is hard to keep a family working and eating right without money. Also the government helps out and agrees with educated and wealthy people and can’t relate to the issues of the working class. His values are that the government hasn’t done enough for young people and broken families and they could do way more. They are making themselves enemies and this creates a bad relationship with them. And they turn against authority, also schools just get rid of students that are like this and don’t support them well enough. Young people are misguided and take the wrong path, because they don’t have someone to look up to. So this is why the join gangs because they feel they are part of a group and they are being protected. He thinks that young people are alone and you have to work hard yourself if you want to get somewhere. But you need support and help to go on the right path and achieve something good with themselves.

Who is the target audience of the TEDx lecture? Demographics? Psychographics? How do you know? How does this compare to the audience for his music/films?

The target audience would be a variety of people because Plan B is trying to make upper class and educated people what is happening. Also politicians to make them realise what is happening and what they could do to support those families. Also it the victims could be the audience to make them know that they aren’t alone and that many people in the country suffers and need support. And they could help themselves after the government gives them some support. Also young people which are in this situation and he is saying that they can amount to anything they want. Because he has been successful and he is willing to help out young people that are into music and are troubled, so they understand the positives. And he is giving them a future other than crime and they should think positive. I know this because of what Plan B says in his lecture and the points he makes are for those individuals, also the vocabulary he uses is mainly understood by educated words.  I think his music audience changes a little and it would be younger but an older generation would listen to it. They would listen to the lyrics closely so they understand what is happening and what he is trying to say. Also if they want to know what young people are into and what issues they have at that time. I think the physiographic groups would be reformers and struggles because of the characteristics they have. Reformers are social conscience and they care about other people, also they care about others and learn about other people’s lives.

What does Plan B say about the media? Explain how this can be linked to Cohen's media theory of moral panics? 

He says that the media is usually inaccurate and they have a negative on young people. They are quick to mention the negatives on young people but don’t mention the positives, they also twist the stories to make young people look bad. So for this reason it is hard for young people to feel the government is with them. Because they are always getting a negative look, also it makes the public believe this and be wary of young people. And all young people aren’t the same but the media creates a moral panic. And they say all hoodies are bad and up to no good, so the public believe the public and are scared when they see a young person with a hoodie. This also makes the public wary of young people and they will call police if they see a group of them standing in a corner. The media has made the public think that young people are plotting and are always up to no good. The media has created a negative stereotype about young people and it is hard to change this.